<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=879451795530434&amp;ev=PageView&amp;noscript=1">

Learn about marketing happiness.

4 Tips on How to Make Your Medspa Website Mobile Optimized


When you overhear people talking about mobile optimization, algorithms, and search rank, does it make you cringe? While these challenges may seem a bit elusive, they don’t have to cause panic. Yes, your medspa website needs to be easy to find online and enjoyable to look at on a variety of mobile devices, but it doesn’t have to be as complicated as you think.  

The truth is, Google pretty much reigns the day in our Internet-addicted world. If your website is not mobile optimized, you will be penalized. Not only will Google bury your website from being found, but your current and potential patients will not have a very positive user experience. Your competition will easily outshine you, and you will miss out on high-quality leads. 

So, what does it take to make your medspa website mobile optimized? Nothing too complicated! Here are four easy things you can do to improve your website’s mobile optimization.

Read More  

How to Set Up Your Medspa Website for Lead Generation

What’s the point of having a website for your medspa if it isn’t generating leads?  

The truth is, you can’t just slap a website together, cross your fingers, and hope it is going to start bringing in new patients. You need to think strategically about the design of your website and the content on it. Consider the user experience - is it easy for potential patients to find the information they need? Are they able to easily navigate through your site? Have you strategically considered your call to action prompts and the forms you have on your website? If you don’t specifically ask visitors to provide their information, they aren’t going to give it to you! 

In today’s post, we will discuss how to set up your medspa website for effective lead generation. More specifically, we will dig into what types of forms you should use, break down your call to actions, and discuss how prominent your contact information needs to be.

Read More  

5 Facebook Ads Your Medspa Needs

As a premier medical spa, you have to continually educate, inspire, and engage your current and potential patients. While interest and awareness about medspas have increased significantly over the last several years, there is still a lot of room for growth.

One of the biggest pieces of advice we give our clients is to hang out where your patients are. So, where do you think your patients go to research their top picks for medspas? The Internet.

If your patients are researching online, it won't be long before they end up on Facebook. Thanks to the prevalence of Facebook, your practice has an opportunity to utilize the platform's ads to your advantage. In today’s blog post, we are going to dig into a variety of Facebook ad types with the goal of increasing website traffic and showcasing your services. We will also give you a few tips on how to make these ads work specifically for your practice.

As with all inbound marketing tactics, before you jump into Facebook ads, we highly suggest that you know what your goal is. Depending on your goal, you will choose different Facebook ads. AdEspresso created a fantastic ebook called “The Beginner’s Guide to Facebook Advertising.” We will reference this ebook throughout the blog post.

Read More  

Reaching New Patients Effectively on Social Media

The biggest mistake you can make on social media is to not be on the platforms your patients are on. As a medical practice, you probably have a lot of moving parts to your marketing strategy. As more and more practices invest time and money into social media, it’s more important than ever to make sure you’re on the right platforms and that you are reaching your ideal audience in a meaningful way. 

According to the State of Inbound 2017 Report, 55% of marketers say that their top priority over the next 12 months is to increase the traffic to their website. 61% of marketers say their top inbound marketing priority is growing their SEO/organic presence. Can you guess what we are going to tell you next? 

A strong social media presence is one of, if not the best way to increase website traffic and strengthen your SEO efforts. The key is to understand where your patients are, how they are using each platform, and to create content that is relatable, relevant, and authentic.

Read More  

6 Indicators that 2017 is the Year to Outsource Your Medical Marketing

Oh, marketing. The truth is, you probably either love or hate it. No matter how you feel, one thing is for sure, unless you’re a full-time marketing professional, you probably struggle to give your practice the marketing attention it so desperately needs.

Marketing is one of those tasks that is fundamental in growing your practice, reaching your current and potential patients, and ultimately, positioning you for success. As important as marketing your practice is, there are a lot of barriers that can get in your way.

The recent State of Inbound 2017 report, published by Hubspot highlighted the disconnect between sales and marketing. They found that “Only 22% of all respondents say their organization's sales and marketing relationship is tightly aligned.” As intertwined as these two departments are, your practice cannot afford to allow the misalignment continue. One of the best ways to get everyone on the same page is to outsource your marketing! Let’s take a closer look and see if it’s time for you to take the leap!

Read More  

Utilizing Social Selling for your Plastic Surgery Practice

Unless you’ve been living under a rock, you’re probably aware of the fact that social media plays a major role in patient acquisition and engagement. Whether you prefer Facebook, Instagram, Twitter, or Snapchat, your practice cannot overlook the importance of utilizing these mediums in your marketing strategy.

According to the State of Inbound 2017 Report, produced by Hubspot, 29% of businesses said social selling was their top sales priority for the upcoming year. Keep in mind, however, that the two other priorities with higher percentages were “closing more deals,” and “improving the efficiency of the sales funnel.” All indicators point to more and more focus being put on ramping up social selling efforts and strategies.

Let’s take a closer look at what social selling is and how you can maximize your efforts.

Read More  

What Qualifies Outlet Creative Group as Medical Marketing Specialists?

As a doctor growing your practice, you have no shortage of competition. As a website design and full funnel inbound marketing agency, we at Outlet Creative Group know about working within a competitive industry. I'm sure you have seen many marketing websites, emails, or Instagram ads for medical marketing companies. So what makes us unique?

When it comes to inbound marketing we have the skills to excel in many industries, but we cater exclusively to the medical industry. We have found that a targeted focus has many benefits. Over the years our CEO, Courtney Boatin, has worked with Johnson & Johnson, Health Fitness Corporation, and IU Medical Center. This background lends a deeper understanding of what delights our clients and more importantly, what delights their clients.

In short, we understand the challenges of medical marketing like no other inbound marketing agency.

How does this insight into the medical industry benefits your medical practice?

Read More  

Create a Marketing Strategy Focused on Patient Experience

As medical marketers, it is easy for us to focus so much on the strategy for attracting, engaging, and acquiring new patients, that we forget to think about the patient’s experience. Thinking about your marketing strategy from the perspective of what your patient is feeling can help you identify areas of focus and discover new ways to appeal to your ideal audience.

So as we talk about the different stages of the buyer’s journey, instead of focusing only on what you should be doing in that particular phase, we will talk about what your patients may be feeling or thinking. After all, to serve your patients well, you must understand their needs, desires, and experiences! 

Read More