The most successful companies know that sales enablement will increase efficiencies and increase profits. Preparing their sales people to perform their jobs better is top priority, because they know that it offers high ROI. But many other business owners aren’t even sure of its meaning. Some confuse it with sales training. Others can’t find a proper definition and don’t fully understand why they need it.
Sales enablement is becoming more popular due to the rise of inbound marketing. Companies with tightly aligned sales and marketing departments achieve faster revenue growth, but a harmonious team atmosphere isn’t always so easy to achieve. It can be hard to mesh these two departments together into one cohesive team when they often have competing objectives.