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Inbound Marketing Tips

Q4 Content Creation: How to Generate Content for Your Blog


By now, most business owners know that content plays a big role in today's marketing world. It has the power to improve visibility, draw in qualified leads and, ultimately, convert those leads into tangible sales and customers.

But creating that content? Generating new, quality deliverables week in and week out? That's where the difficulty lies—especially for time-strapped professionals.

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Local Marketing for Medical Practices: 4 Steps to Get Found by Nearby Patients


When it comes to marketing for medical practices, broad, far-reaching efforts just won't cut it.

In order to increase exposure with people who can actually, physically become paying patients, medical marketing initiatives need to be expertly targeted and, more importantly, highly localized.

That means not just launching a fly-by-night PPC campaign for a handful of randomly chosen keywords, nor does it mean investing in one-size-fits-all, cookie-cutter SEO or social media efforts.

The fact of the matter is simple: If you want to reach patients who not only need your services but are located close enough to use them, your initiatives need to be geography-based through and through.

Here's what that looks like:

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The 5 Cs of Successful Plastic Surgery SEO


The web sure has grown over the last decade.

In 2007, just under 122 million sites were in existence. Today? Statistics show there's more than 1 billion—not to mention a whopping 3.2 billion individual users. 

That's a lot of potential visitors—and also some serious competition.

So how do you stand out from the crowd? How do you make sure your site is found, visited and consumed by those users? More importantly, how do you ensure those visitors are viable, potential patients for your practice?

 The answer's pretty simple: SEO.

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Marketing Senior Living Communities via Social Media — It IS Possible!


Think social media marketing is best reserved for Millennial and Generation Z consumers?

 You may want to re-think that sentiment.

 While younger Americans are certainly active on social platforms, that doesn't mean their forefathers aren't. In fact, Baby Boomers actually spend about 27 hours online every week—with a whopping 15 percent spending more than 11 hours on Facebook alone.

 Another 60 percent of Boomers say they're looking for promotions on social media, a quarter are actively following brands on social right this very moment, and 14 percent say they interact with brands at least once a month.

 Though they might not be digital natives, the numbers are pretty clear: Today's seniors are more social-savvy than most of us give them credit for.

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5 Types of Content Your Senior Living Website Needs


On the web, it’s all about quality over quantity.

Sure, pulling in 10,000 visitors a day would be nice, but if those visitors aren’t converting into real-life, paying residents in your senior living communities, then what’s the point? You’re not getting a return on your investment, and you could even be driving business right into your competitors’ arms.

If that’s the case, you’d be better off not having a site at all!

So how do you change that? How do you ensure your website doesn’t just pull in visitors, but qualified, ready-to-buy ones who can eventually become paying customers?

In our experience, it comes down to one simple—yet monumentally important—factor: your content.

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5 Benefits of Inbound Marketing



Marketing isn’t as easy as it once was.

Today’s consumers are savvy. They don’t fall for the same old bag of tricks, gimmicks and sales pitches, and they know their worth. They’re willing to do their own research, wait for the right time to buy, and really make an organization work for their hard-earned dollars and business.

Because of this, marketers are having to change their strategy. Gone are the days of cold calling and shouting promotions from the rooftops. Customers today expect something more intimate—more valuable.

In a nutshell? They expect something like inbound marketing.

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HIPAA Compliant Websites & 18 Questions You Need to Ask


Whether you’re building a new website for your medical practice or seeking to make an existing site fully compliant with HIPAA standards, there are plenty of straightforward ways to ensure you have your bases covered.

In this blog post, we have also included a bonus 18 questions to ask your website design company. Full disclosure, Outlet Creative Group does all of these things and then some for you!

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How to Make a Facebook Ad for Your Senior Living Community


Facebook is quickly becoming one of the most effective ways to advertise in the modern world. Connecting you with millions of potential customers and offering up highly detailed, drilled-down targeting options, it’s the perfect way to reach potential residents—as well as their loved ones and family members—in your community’s specific geographic area.

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