It’s been well established that Facebook plays a big role in the marketing of today.
Be it clothes you’re selling or plastic surgery services, Facebook—as well as other social media platforms—lets you reach the exact people you’re targeting in a personal and direct way that really works.
But in the years since Facebook first hit the scene, users have gotten savvier—particularly in how they interact with brands on the platform. They no longer want companies simply shouting promo jargon and sales announcements at them via their newsfeeds.
They want more interactivity. They want to be a part of the brand and to connect directly with the faces behind the curtain.
As a result, Facebook has released some new features that allow businesses to do just that.
Unfortunately, there hasn’t been much press around them, so unless you’ve gone digging through the admin area of your Facebook page lately, you might have missed them.
Here’s a quick primer to fill you in on the best—and often overlooked—Facebook hacks that can improve your marketing efforts instantly.