Are you a B2B company who invests in their website but your business is not seeing the quality leads come in that you thought you would? Are you experiencing growth but finding it difficult to juggle all the different pieces of the puzzle?
Once your company grows to a point that is difficult to manage then it is time to look into an integration tool. In this case, we will be delving into a tool that includes a free CRM, gives you social media management, website traffic tracking, lead scoring, workflow creation, email marketing; all at your finger tips.
The best part is that it is all in one software so you can easily track what is and what is not working for your business and you can provide your customers a consistent experience across all channels. No more hopping from login page to login page.
HubSpot offers an integrated platform that makes planning, creating, monitoring, and maintaining a marketing campaign in one virtually seamless package. You might be thinking that there ought to be a way to do what HubSpot does without making the investment.
Putting a toolbox of marketing resources together may appear to be effective, in reality, the time spent researching, implementing, and trying to integrate each tool individually will set you back. The integration HubSpot provides is worth it just in time saved; the resources it provides are invaluable.
UNDERSTANDING THE IMPORTANCE OF EACH MARKETING CHANNEL
The HubSpot Sources Report ties together organic search, referrals, social media, email marketing, paid search, direct traffic, other campaigns, and offline sources. They appear alongside one another to help you determine which channels are generating the most traffic and what’s generating the highest ROI. How painless is that!
HELP YOUR PROSPECTS THROUGH THE SALES FUNNEL
HubSpot will automatically build a personalized profile for each lead you capture. It then allows you to send the right content, to the right people, at the right time with their workflows tool thus allowing you to effectively manage your sales pipeline.
The workflows tool allows you to put the leads you capture into a personalized workflow based on their factors like their download history or the pages they’ve viewed.
Users have the flexibility to add and subtract steps from workflows, set delays for emails, and move leads into different campaigns as they see fit.
A/B TEST AND OPTIMIZE PAGES
If you’re looking to monetize your website traffic, it’s important that you have a firm grasp on the importance of conversion.
HubSpot’s platform allows you to conduct experiments known as A/B tests to explore the effectiveness of two different variants of one piece of content. This could be something simple like a CTA, or something a bit more substantial like a new page design.
Uncovering insight into which variation performed better will help you to put forth optimized content that has proven its ability to convert a high volume of leads.
Each of these benefits of Hubspot is just the tip of the iceberg of what you can do when redesigning your website to be a supercharged inbound marketing machine.
HubSpot also offers in-depth training on the tools, sales components, and syncs with just about any other platform you are using for your company.