Instagram is a force in the world of social media. Visual content engages with users the most as opposed to text, so what does this mean for your business? It means awesome new avenues to display your products and culture especially if your business lends itself to a visual arena. Instagram is great for before and after photos, new product features, staff engagement, and sharing your expertise through tips. Here are just a few benefits of using Instagram for business.
- Competitive Edge - the guy's next door aren't using it.
- Networking - with new and existing clients by liking, following, and commenting.
- Paid Advertising - Businesses can to create Instagram ads through Facebook’s Power Editor.
Pay attention to tips 1 and 3 below so you get the most out of the benefits of Instagram for business.
Tip #1: Create an Instagram business page, not a personal page.
Tip #2: Decide the goal of your Instagram business page to ensure a consistent message. You don't want to post your latest sale one day and a picture of your new puppy the next. Personal photos are fine here and there but keep your posts valuable to your followers.
Tip #3: Edit your Instagram share settings to make your images shareable on Facebook, Twitter, etc. This action will help you reach a larger audience and gain followers.
I especially love tip #5: Embed Instagram Photos on your Blog - doing so will let your blog readers know what else you are up to and help you spread your engagement. Make your Instagram photo an extension of your blog, almost a bonus to reading your blog they receive another great tip or an image that demonstrates what you have been writing about.
Tip #9 Host a Photo Contest: Read and learn step by step instructions in our post, "Complete Guide for an Instagram Photo Contest for your Business."
One additional area you need to be meticulous about is your hashtags. Hashtags aren’t as frivolous as you may think. Although they may seem to be a practice solely used by teenagers on social media, incorporating hashtags into your Instagram posts can help potential customers find you online.
Hashtags Make Your Content Easier to Find
In other posts, we’ve talked about why your medical practice needs to be on Instagram and how to get started successfully, but the whole point of being on Instagram is to build relationships, provide value, and inspire your ideal patients to contact you. To do that, your target audience must first be able to find you. That’s where hashtags come in.
Hashtags are used for a wide variety of things - events, conferences, disasters or emergencies, holidays, and even general topics or interests. There are even multiple hashtags for every day of the week!
Hashtags Increase Your Reach & Patient Engagement
Here are two ways to get the most out of your hashtags.
Start a Conversation: Whenever you can, we highly encourage you to start a conversation on Instagram. Have a beautiful photo paired with an insightful description and well thought out hashtags. At the end of every post, ask a question.
This format will encourage potential and current patients to read your post and comment. It will also help you attract people who are searching for those hashtags. If they see a quality picture, they will be more likely to click on it. Once they are looking at your picture, if they read an enticing caption and a thought-provoking question, they are more likely to join in the conversation and answer your question.
Join a Conversation: Social media is one of those things that the more you put into it, the more you get out of it. As important as it is for you to use hashtags, it is also important for you to search via hashtags and look at other people’s accounts.
The world of social media is ever changing but it is a valuable asset to business today that can not be ignored. Outlet Creative group creates digital marketing campaigns for doctors and medspas to grow the reach to new patients and expand your medical practice services. We are always here to help you get in the game!