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10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing

Mar 27, 2018 9:00:00 AM

10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing

 

Billboards, print advertising and other traditional marketing methods just aren’t enough in today’s digital world.

Your customers are online (yes, even the seniors!), and the best and often only way to reach them is through the web.

Digital marketing allows you to do that – and do it well. Through SEO, social media, blogging, targeted email campaigns and more, you can reach your target customers, as well as those who make their healthcare decisions, easily, affordably and directly.

Haven’t invested in digital marketing just yet? Here are 10 reasons 2018 is the year to do it.

10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing

  1. It can bring in more leads.

Digital marketing uses search engine optimization, social media and strategic content to generate more leads for your business – and qualified ones at that. It can bring in potential customers who are in your geographic area, looking for your services and facilities, and ready to buy in.

Then, once your digital marketing efforts have brought leads to your door (or your inbox), it can also help you nurture those leads and transition them into real, paying customers.

  1. It can automate your efforts.

One of the best parts of digital marketing is that much of it can be automated. Through tools like Hubspot and various email systems, you can set up content funnels that not only draw leads in and convert them, but that do so without any additional work or resources from you (after the initial set-up). It’s like having a 24-7 in-house marketing team without all the overhead that comes with it.

10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing

  1. It’s what your competitors are doing.

Digital marketing isn’t the wave of the future anymore; it’s just how things are done nowadays. Your competitors are likely using it just this very second – and it could be edging you out of your marketplace and driving target customers right into their arms. Investing in digital marketing is crucial if you want to stay competitive.

  1. It’s what your clients – and their loved ones – expect.

Your residents, potential residents and those who care for them expect you to be online and on social media – and that’s because they’re there, too. Seniors might not have grown up with the internet, but Facebook is a huge hit with them, and many have their own smartphones as well. They expect to be able to find your website, connect with you via email or chat with you on Facebook any time they’d like.

Their loved ones expect it even more. If they have questions, concerns or just want to learn more about your facility, they’re going to do it online – and if you’re not there to meet their needs, they’ll find someone else who is.

10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing

  1. It establishes you as an expert in your field.

Content is a big part of digital marketing. Using strategically written and optimized blogs, emails and even just copy on your website, digital marketing can position you as a go-to resource for potential customers with questions or concerns. Earn their trust with great content that empowers and informs them, and they’ll be more likely to buy in – or even refer you to friends and family, too.

  1. It lets you control the narrative.

Today’s consumers are a savvy bunch. They know how to dig up news stories and Twitter mentions of your facility, they can find past customer reviews and testimonials, and they may even be able to locate info about your doctors and staff. Through digital marketing, you can start to control this narrative. You can manage and edit your business listings, respond to reviews and populate the web with great content that boosts your professional reputation both online and off.

10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing

  1. It allows you to reach a much more precise audience.

Traditional marketing methods aren’t targeted enough. Billboards blanket an entire area with your messages, even though only a very small percentage of passersby are potential customers. Radio ads, print ads and other similar strategies do the same. But digital marketing tactics? Those can be much more targeted in their approach. You can target your efforts by geographic location, age, interests, demo and more, and ensure your messages are reaching the exact people you want them to every time.

  1. It offers unlimited reach.

An advertisement in a magazine is only going to expose you to the few hundred people who read that exact publication, but digital marketing’s reach is much broader than that. In fact, it’s essentially unlimited. You can reach anyone, anywhere, at any time – and that means more potential customers at your fingertips. And isn’t that the point of marketing?

10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing

  1. It helps you build strong customer relationships.

Digital marketing isn’t just great for bringing in new leads and customers, but it can also help you strengthen relationships with residents you already have. Social media gives you a one-on-one link with your residents and those who care for them, and it also offers a way to keep them engaged and excited about your facility and what it has to offer. You can even use digital marketing to get to know your customers so that you can target future outreach efforts more effectively.

  1. It makes measuring your results and determining ROI easy.

Need to report back to your CMO on the ROI of your efforts? Digital marketing makes it simple. Using built-in analytics tools and reporting programs, you can determine what’s working, what’s not and what’s worth the investment of your company’s hard-earned dollars. All it takes is a few clicks, and you have your answers.

Have You Gone Digital Yet?

Effective, targeted and easy to automate, digital marketing not only improves your ROI, but it makes reaching potential customers easier and less time-intensive. In the end, that means a better use of your ad dollars – not to mention more residents on your floors. Want to learn more about how digital marketing tactics can help your assisted living facility see success? Get in touch today.

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