[Infographic] Few companies utilize their company website to it's fullest potential. This is a shame since so much time and money go into creating the site in the first place. Any website can be a great sales driver and revenue generator. If you aren't maximizing the return on investment of your site, you're missing out on a huge opportunity.
1. Add video content
Our brains process visual information 60,000 times faster than text, so ditch the long-winded product descriptions and opt for dynamic video content visitors can engage with on your website. Videos on your landing page can increase conversion rates by 86%, and 44% of customers purchase more products on sites that provide informational videos — and these numbers are only rising.
"Our brains process visual information 60,000 times faster than text"
Nowadays, the play button is becoming "the most compelling call-to-action on the web," to borrow the words from business leader Andrew Angus. In fact, research has found that using the word "video" in an email subject line boosts open rates by a whopping 19%.
Potential opportunity: Up to 86% increase in sales
2. Prevent downtime
If your site isn’t loading fast enough, you can lose customers before they even get a glimpse of your content and products. In fact, 57% of visitors abandon a website if it takes more than three seconds to load. It’s important that your website is resilient and fast. Make sure to frequently test out your page speed on Google.
The big kahuna, no designated IT person! Maybe the reason your website is inefficient is this: you haven’t hired someone to take care of it.
Potential opportunity: 24% increase in sales
3. Use responsive design
The majority of consumers access sites from multiple devices, so implement responsive design to provide a consistent visitor experience no matter where customers are accessing content. 60% of small businesses websites don’t work on smartphones and are unable to capture drive-by customers.
Make sure you're using a modern CMS platform like WordPress or Drupal, which make it easy to enable responsive site design. Need more convincing? Think about responsive design as a way to future-proof your content, not just for various screen sizes and resolutions, but also for digital experiences on new devices introduced as the internet takes flight.
Potential opportunity: 29% increase in sales
4. Post customer reviews
It’s important to include great content for your site visitors throughout the entire path to purchase, and some of the most important pieces of content on your site are customer reviews. Why? Think Angie’s List — which is built entirely on the idea that people trust their friends and neighbors to recommend reliable professionals.
According to Forrester Research, consumers trust brand recommendations from friends 70% of the time, and ads only 10% of the time. Consumer reviews act as this kind of friendly recommendation on your product page. Make sure to include them on your site — and expect to see an 18% uplift in sales online.
Potential opportunity: 18% increase in sales
Tips from: Mashable
Adjustments like these can yield huge results for your bottom line business goals. Don't be afraid to test out new methods and techniques to make your content more engaging and your site more cost-effective overall. The most important thing to keep in mind? Your customer. Making your website as accessible as possible is key to increasing sales and improving revenue.