Marketing changes every year and as a business owner or marketer you need to stay engaged or wither away. Consumers are tuning in to content. Seventy percent of consumers admit they would rather get to know a brand through articles instead of ads, and 68% said they had spent time reading content from a brand they were interested in, according to the Content Marketing Association. - See more at: http://blog.marketwired.com/
Check out the infographic below to see why 3 out of 4 marketers across the globe prioritize an inbound approach to marketing. Also,
- Why outbound marketers think outbound marketing tactics are overrated.
- What rate of success every type of company is having with inbound.
- Why we can no longer be loose about our ROI tracking.
source: 2015 State of Inbound Report www.hubspot.com
The full State of Inbound report contains even more fascinating insights about today's sales landscape. Download the full study
Make the move to inbound and you will be glad you did when the quality leads start rolling in to your businees. Start small and plan your campaigns with thoughtfullness, good research, and a quality marketing team. Check out how OUTLET can help you solve your marketing headaches or sign up for our blog to keep up on the latest tips for small business marketing.