A majority of practice owners say social media is the most difficult and time-consuming aspect of online marketing, according to a 2016 Manta poll. That’s understandable. After all, social media accounts aren’t worth much if you don’t post regularly. [Learn Social Media best practices here]
But before you decide that social media is more trouble than it’s worth, consider that it helps build your business’ online visibility by driving more traffic to your site and reputation by allowing customers to experience your valuable insights. Social media is crucial for any business, no matter the amount of time or budget available. A few posts a week will do far more for your business than nothing at all. - These posts must be weekly and not one week here and there. Your followers must be able to count on you.
If you’re struggling to find time to update your social media, start scheduling posts in advance with tools like Hootsuite or Buffer. These are good for one user. Take some time on a set day to plan your posts for the next week. Create 3-5 posts and now your time during the week is free for daily responsibilities.
Setting aside an hour or so at a time, rather than dropping what you’re doing in the middle of the day to post on Twitter or Facebook, will streamline the process and make it easier to reap the benefits of a strong social media presence. (Source)
If you are a larger practice and are interested in more digital marketing than just social media then you will want to add in blogging, Google Analytics, and email marketing campaigns. This amount of work can be daunting is you are juggling multiple tools and expensive if you are having to pay for multiple staff users.
Imagine if you want your Physical Therapists contributing to your blog once per week, your office staff contributing to your social posting, and the owner sharing new location grand openings. How do you effectively juggle all of that in a cost effective manner? Most practices would throw their hands up and decide it's not worth the hassle.
One easy to use solution is a HubSpot integration. Our clients at OUTLET Creative Group have experienced great relief from the ease of use, full team usage for one price, and enjoy the endless marketing training insight provided by HubSpot.
Check out these benefits provided by Ramona at Impact:
Pro: A Software for Companies of all Shapes and Sizes
Inbound marketing is overwhelmingly favored by companies with 200 employees or less, while companies with 200+ employees slightly favor it over outbound methods.
Source: HubSpot's State of Inbound 2015
Increasing leads and converting them are top priorities regardless of practice size, especially for SMBs both of which happen to be two of HubSpot’s biggest strengths.
HubSpot with its comprehensive (and collaborative) data also makes it easier to prove ROI, and in turn, secure a higher budget moving forward.
Inbound is the preferred marketing method for all companies that spend under $5M annually on marketing. In fact, organizations that spend less than $100,000 on marketing annually are four times more likely to practice inbound than outbound.
Pro: Works Whether You Sell a Product or a Service
Practices that sell products find HubSpot extremely useful because they can track which products their customers are considering and serve them relevant content that helps them make a purchasing decision. They can also track behaviors and set up abandoned cart emails to close more sales.
Once someone has purchased a product, businesses can also automate marketing campaigns to promote other products they might be interested in and deliver more value through related content.
Practices offering services, on the other hand, appreciate HubSpot because it allows them to nurture client relationships from lead to customer and beyond.
Client-vendor relationships are crucial and HubSpot allows users to see which content people are engaging with, what interactions they’ve had with their team, and other valuable information that makes your customer service more effective and “delightful.”
Pro: Flexible Pricing
From Microsoft Office to your practices scheduling or medical claim software, all professional grade software will mean incurring an often hefty price tag, but it is a necessary cost.
When compared to other platforms on the market with comparable features, HubSpot’s pricing is competitive and offers arguably more value.
While purchasing HubSpot does require signing a one-year contract upfront, the software’s three different plans and several add-ons offer flexibility when it comes to pricing as you can pick the features that actually fit your needs and the size of your contact database.
If you won’t use it, you don’t have to pay for it. Plain and simple.
Considering the flexible options provided by HubSpot, it’s arguably the most affordable platform of its kind. It is especially great for growing businesses as you can get your most basic needs covered right away and upgrade as your business grows.
These are just the tip of the iceberg when it comes to integration benefits. OUTLET Creative Group offers full training for your staff and can delve deeper into your practice goals with you to create a full marketing plan that is centered around your growth goals and solving your pain points.