YES! -- How did you know I was going to say that? -- Inbound marketing allows you to help the patients you haven't met yet. Inbound marketing happens mainly on your website and drives patients to your website. It allows you to post answers to future patients problems through keyword research, blog posts, free offers, and email.
Outbound marketing is the old way of getting the word out. This includes billboards, mailers, etc. It screams, "Hey look at me!", but doesn't tell your future patient how you can solve their problem.
EEK! Even people using outbound marketing think it’s a waste.
Check out this take away from HubSpot's State of Inbound Marketing 2015 report.
"Sure, we here at HubSpot, our customers, and anyone else who’s discovered the effects of inbound marketing will say that paid advertising (i.e. print ads, TV, billboards) is a poor investment. Indeed, of respondents whose companies favor inbound marketing, 20% more named paid advertising as the most overrated marketing tactic than the next-closest item. But guess who else thinks the same? The people paying for print, TV, and billboard ads. Approximately 32% of survey respondents whose companies identify as primarily outbound organizations called paid advertising the most overrated marketing tactic -- the number one answer by a wide margin. While this could be explained by large companies (200+ employees) throwing money at paid as a sort of diversification of their marketing portfolio, it bears repeating that the smart money is on inbound."
Inbound marketing for medical practices is a great marketing solution. Medical practices identify with companies who have a small marketing budget and thus are a perfect fit for inbound. Small business owners are looking (and receiving) the following from inbound:
• Getting more leads and converting more of them is a top priority across company sizes and sectors.
• Proving ROI and getting more budget are the leading challenges marketers face.
• Proven inbound marketing ROI unlocks budget.