"Mom I don't have a Facebook account. I'm not 35!" This was my teen daughters response when I told her I would follow her on Facebook. With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.
Instagram 101 for business has become an essential element of social media marketing with 400 million users and over 80 million posts per day. Let's see how your business can get started on the site.
First and foremost, how are you going to sell this to the boss? Here's a good statistic to begin with, in 2014 Instagram experienced a 93% growth month-over-month from businesses using this platform. It is also the best place for your business to share it's heart and soul. This is where the company can create a community of followers that feel like they know your brand and culture. Twitter, Facebook, and LinkedIn are for networking and promoting your business, but Instagram is where a business can participate in "delight", the last stage of the buyer’s journey.
Here are some ideas for a peek into your brand warm and friendly culture:
- Capture images of events related to your industry
- Show off new products and ways to use them
- Take a pic of employees wearing company swag or drinking out of the branded coffee cup
- Highlight celebrations and accomplishments
Instagram is also great for recruitment. 30% of U.S. teens consider Instagram to be the most important social network.
7 Tips for Instagram 101
- Get 3rd party tracking software. Analytics are nonexistent in Instagram so you can't track follower growth. Software such as Iconosquare will aid in planning for the best posting times of day, days of the week, etc.
- Stay on Brand. Make sure that your Instagram posts follow company colors, fonts, etc.
- Designate a Content Creator. Have a request or guidelines document on how to request a post on your Instagram for Business account.
- Create a company specific hashtag. Hashtags should be a key part of your strategy for growing your Instagram following.
- Take Great Pictures. You can use your phone, just make sure you've read up on how to make the pics look their best.
- Follow Typography Rules when adding text to images. Learn how with this post from Canva.
- Come up with a posting schedule. Start by experimenting posting at different times to see when you get the most hits and consider your target audience
Last but not least, we need to touch on Instagram etiquette. Respond to all comments positive or negative so you can manage your brand identity with your followers. Correct misinformed commenters, set the record straight if need be, but don't engage in negative conversations. Quickly respond to positive comments on your Instagram content if a user takes the time to ask a question. Check comments at least once a week, especially for contests. Come back to this blog later this week to learn how to grow followers fast with an Instagram contest
Instagram is a hotspot that allows you to grow and give personality to your brand. Now keep reading and learn how to run a contest for your business on Instagram.