How do you use social media to find new leads? This blog post tackles digital sales and how to improve your lead generation numbers by prospecting on Facebook, Twitter, Google +, Pinterest, and LinkedIn. In this post we will focus on LinkedIn but you my download our free eBook and receive worksheets for all major social networks. Let's get started!
What is Social Prospecting?
You already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart marketers know there’s more potential than ever to use social platforms to get their name out there, spread their content, and draw more people to their site. Hey, it’s your job to make people aware of what your company can offer, right?
Right. So that’s why smart people practice social prospecting – the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team. You’ve already got your fans and followers in your social networks. Now it’s time to check out everyone else.
In this blog post we are going to focus on LinkedIn and supply you with a handy-dandy worksheet.
To get started with this worksheet, you’ll need:
• A social profile for LinkedIn
• Keyword phrases that people use to find you on search
• Organic content related to those keyword phrases
Download a copy of the worksheet here: Worksheet-Social-Prospecting-LinkedIn
Get Worksheets For All The Major Social Networks