Getting more patients is about getting the word out about your practice. These days close to half of all direct mail goes directly in the trash and that is a lot of time on the part of your staff and money down the drain. Due to this reason you need to be focused on your digital strategy. Marketing avenues such as social media, email marketing, blogging, and your website SEO (a.k.a getting found on Google) are considered inbound marketing. Did you know, inbound marketing delivers 54% more leads than traditional outbound leads. Now that's money in your pocket instead of down the drain!
Your plastic surgery practice website is an important aspect of your inbound marketing strategy. Give your prospective patients a pleasant experience online and they will feel more comfortable that they will have a more pleasant experience in your office. Your website will be the hub for attracting, converting, and closing new patients and also delighting your current patients with valuable information and resources. Your website is not just an information piece it's an extension of your expertise. A strong website and a targeted SEO strategy can help you expand your reach, attract more of the types of patients you want, and grow your practice.
Tips For Attracting More New Patients
1. Make your website user-friendly.
Think of your website as your storefront. You want it to be clean, inviting, and easy to find. If a possible new patient comes to a website and experiences an unorganized mess, well then they will most likely assume that they will experience the same thing in your office.
Hiring a plastic surgeon website design agency that creates a goal focused plan for your website is a must. This plan should tie into your overall marketing strategy and goals. Your website should also be thought of as a living entity of your practice. It's not a one-and-done Yellow Pages ad. Your website should grow and change as your practice grows and changes.
Another important aspect is mobile design. You know your future patients are researching online for their next doctor. In fact, 89% of U.S. adults employ Google search to research their next service provider. A large number will be accessing your site from a smart phone or tablet and a mobile responsive website will give them an easy to read, beautiful user experience.
2. Fill Your Website With Patient Focused Content
According to a 2013 survey conducted by HubSpot, companies with blogs generate 126% more leads than those that don't have a blog. Why is that? Blogging gives you the opportunity to educate your prospective patient on your service offerings, benefits of your services, who may benefit from your services and why etc. A blog is also a great way to build trust with your prospective patients. By reading your blog the reader gains insight into your personality and intelligence. They begin to see you as a valuable resource in the industry and are able to read how you are keeping up with best practices, which in turn gives them piece of mind.
Patient-focused marketing campaigns can also be built into your website. Do you have a wrinkle prevention tip sheet to share? If not, create one and couple it with a free consultation offer. Have prospective patients fill out a contact form to receive the offer and you are now able to call or email them about coming in for a free consultation.
3. Advertise Your Practice
You don't need to be a used car salesman to sell your services on your website but you should use it as a platform to showcase what you do best. Include pictures of equipment and inviting exam rooms, staff photos with a short bio and their credentials, and possible before and after photos.
Testimonials are a great way to build trust with future patients. Ask a few of your most loved clients to email a testimonial. Always ask for permission to use their testimonial on your website and also ask to use their name and photo. Testimonials with pictures are better received than those without.
4. Get Found and Increase Your Ranking
A beautiful website is nice for the people already on your site but what about the people who do not know you even exist. These are the people who are going to go to a search engine to find a new doctor. This is where you want your business to pop up in the top of the search results.
A well planned SEO strategy will go a long way to improving your ranking. A quality plastic surgery website design agency will know what keywords to rank you for, what to include in your page meta descriptions, and how to properly structure your website content to receive a good Google, Yahoo, and Bing ranking.
Outlet Creative Group can help you grow your practice and increase the value you present to your patients through a comprehensive content marketing strategy and a website focused on growth driven design.