The Super PAC is defending Hilary Clinton's reputation like Iron Man on steroids and Donald Trump is eating a taco salad on Cinco de Mayo. Knowing how to work your social media when you're in charge can do a great deal to boost your company's reputation. If you are not engaging, or you don't know what you are doing on social, then you may be left behind eating a taco salad.
That's according to a new study called "C-Suite, Social Media, and Brand Reputation" from BRANDfog, a social media consulting startup that helps Fortune 1000 executives improve their web profiles. It revealed that three-quarters of those surveyed (500 U.S. employees from different companies spanning various industries) believe that social media engagement in the C-suite makes a brand seem more honest and trustworthy. (source: Inc.)
Building Trust And Rapport
As a leader, you have the opportunity to develop a relationship and trust with employees as well as the public, over social media by being preemptive about the communication of purchasing land with investment dollars or educating the masses that the mention of land purchases would drive up the price for investors.
Of course, leaders need to be thoughtful when pushing out content to Twitter, Instagram, Facebook, and Pinterest. It is always in poor taste to capitalize on disaster; such as, "We will donate $1 dollar to tornado relief for every 'Like' our Facebook page receives over the next month." - Boo -
Knowing what your customers are saying about your brand, your staff, your products, or your services in real time, without the positive spin that your publicist or PR manager would put on it, can give you the honest data you need to better your organization.
It is important to keep up with technology so you don't get left behind. Demonstrating outdated technology skills can damage your credibility with consumers. They figure if your skills are out of date, then your company services are out of date.
Social media allows you to control how the public perceives you and your company. You don't have to be just a news dealer but you may also share bits of personal information as well. It is suggested that 95% of your content be business related and 5% personal.
So, how do you get started?
Some companies include:
- HubSpot - Full disclosure; Outlet Creative Group is a partner of HubSpot and we can come right to your office to get you started.
- Buffer Blog
- Marketing Profs
Online Training: Social Media Quickstarter
Social Media Quickstarter will give you the ABC of Facebook, Twitter, LinkedIn, Blogging, YouTube, and Ratings and Reviews, and a firm foundation on which you can build.