Does your practice struggle to find new patients? Plastic surgeons are not able to rely on referrals from other physicians on a regular basis. They have to rely on their prospective patients doing research to find out about their practice and offerings. Well the good news is that inbound marketing is your golden ticket.
To show you just how effective inbound marketing can be at reaching new patients I am going to break it down for you.
How To Help Patients Find Your Practice
The first step to finding new patients is making your practice more searchable on popular search engines such as Google. Work to increase your SEO with current, high quality website and blog content and a strong social media presence. Inbound marketing is all about getting found on the web and will also help your patients get to know you. Once they get to know you the trust relationship will begin to grow. So, how do you get this relationship started?
I know the sound of this makes you cringe, I'm cringing right now as I write this post. Unless writing is the key to your soul; we're all in the same boat. That said, it must be done. Blogging is the key to driving traffic to your website. Your blog educates your patients about how you can solve their problems. It is also a useful tool to keep your existing patients coming back. Post content on a consistent basis so your patients come to you as a resource for plastic surgery information. This content can be anything from medical news that is relevant to your patients, to updates about upcoming promotions, to what new techniques you learned at your latest conference. Most important, direct readers to an email address capture form at the end of each blog post to continue the growth of your followers.
2. Social Media Promotion.
This one is a breeze. Facebook, Instagram, and Twitter are an efficient way for you and your patients to interact. A Facebook page gives patients an informal space to ask a question. It also gives you and your staff a place to reach a larger audience for your plastic surgery marketing. Social media also gives you the opportunity to promote your blog, newsletter, and special offerings. Once again, you want to post on a consistent basis to reinforce that reliable, trustworthy relationship.
Instagram is a great visual platform to show off beautiful results, happy patients, and quick videos. Read our in-depth how to instagram post here.
3. Tie It All Together.
A brick-and-mortar business is built on repeat customers and your practice should be adopting this same idea by nurturing repeat visits to your blog. The single most powerful tool at your fingertips is email. You should have a substantial email list built up from your current patients. Use this list to send out a monthly email newsletter and once again, make sure it ties into your blog content. Use your newsletter to not only promote special savings, but also add a link back to your best blog post of the month. Include links to your social media accounts so your readers can share your content with friends, i.e. your future patients. Read more in depth email tips here.
4. Local Marketing For Medical Practices
The fact of the matter is simple: If you want to reach patients who not only need your services but are located close enough to use them, your initiatives need to be geography-based through and through.Here's what that looks like:
- A FULLY OPTIMIZED GOOGLE MY BUSINESS LISTING.
- A WEBSITE OPTIMIZED FOR CAREFULLY CHOSEN GEO-BASED KEYWORDS AND PHRASES.
- ROBUST WEB CONTENT THAT'S RELEVANT TO LOCAL RESIDENTS.
- VISIBILITY WITHIN THE COMMUNITY YOU SERVE.
Read our full article: Local Marketing for Medical Practices: 4 Steps to Get Found by Nearby Patients
Now that you have done all this hard work, make sure people are coming to read and engage with it. Drive traffic to your site with keyword rich content in your blog, a social media presence and email newsletter. Your practice rocks, why not let everyone enjoy what you have to offer!
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