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The Ultimate Facebook Toolkit

Nov 7, 2017 9:00:00 AM

The Ultimate Facebook Toolkit

There’s no doubt that Facebook plays a big role in business nowadays.

What was once a simple platform for connecting with classmates has now become a must-have marketing tool for modern businesses. You can advertise with it. You can communicate with customers using it. You can use it to generate leads, improve SEO and even clinch sales.

It doesn’t matter what industry you’re in or what demo you’re targeting, Facebook should play a major part of your strategy.

In the Ultimate Facebook Toolkit we will cover:

  • Setting Up Your Facebook Business Page for Traffic and Engagement
  • The Anatomy of a Great Facebook Business Post
  • Creating a Facebook Posting Schedule for Your Business
  • A step-by-step guide for creating your first Facebook Ad {link
  • Facebook Business Page Insights 
  • Video for Facebook {link}

Setting Up Your Facebook Business Page for Traffic & Engagement

Before you can fully utilize Facebook and all its capabilities, you’ll need to set up your brand’s Facebook business page. It’s a simple process, really, but it will take a little time to complete, so be sure to set aside at least an hour to dig in and get it done.

The Ultimate Facebook Toolkit

Go to this URL to get started: https://www.facebook.com/pages/create. Here’s what you’ll need readily available as you go through the set-up process:

  • Photos – Specifically, you’ll want one for your profile image (170 by 170 are the ideal dimensions) and one for your cover (851 by 315). Try to choose photos that are professional, clear and give users an accurate picture of your services and products.
    • Use your logo as your profile photo.
    • Create a special cover photo or video that includes a brand specific image, concise tagline, phone number, and website.
  • A description – Fill in ALL areas of the description. I can't stress this enough for any social media profile you have. Write a few short paragraphs describing your business and what you have to offer. This will go in the “About” section of your page and always include your website address in your description to encourage visitors.
  • Your hours and contact info – Have all your details on hand to add to your profile, including your hours (for each day of the week), your website address, your phone number and your address. That last one is especially important if you have a physical location, as users can click the address on their mobile devices to map directly to your business.
  • Add a call-to-action button to the top of your page, which will allow users to contact you, book an appointment, shop your products or perform some other action as it relates to your brand. Be sure to turn on messaging under your page’s settings, too, as this will allow users to contact you directly with questions or requests.

Be sure to check out HubSpot’s slideshow for a visual guide to setting up your Facebook business page.


The Anatomy of a Great Facebook Business Post

Once you’ve got your page set up, it’s time to start posting. But what do you post? And how do you make sure it resonates with users?

The Ultimate Facebook Toolkit


Let’s break down what a great post should look like:

  • Eye-catching imagery – Facebook users are inundated with content on their news feeds, so make sure to include an image that will make your post stand out and keep them from scrolling on. A few other things that have been proven to garner good results are including a border around your image or at the bottom, keeping any text on the image to a minimum, and keep the text to one side of the image.
  • Short and concise – Most people are viewing your posts on their mobile phones, so they’re likely on the go – or at least doing multiple tasks at once. They don’t have a lot of time to stop, read and digest loads of information, so keep it quick and concise. Get to the point fast, and make it worth their while.
  • Includes a call-to-action – Each post should have a purpose – to drive users to your website, to get them to contact you or to get them to buy your product. Be clear about your post’s purpose, and include an easy, clear-cut call to action on every one.
  • Relevant – Don’t post a Halloween photo around Christmas or ask for summer outfit inspiration in the dead of winter. Make sure your posts are relevant to the time, place and headspace of your target audience.
  • Engaging – Great posts have some sort of entertainment or engagement factor. Maybe they ask for user input or opinion, maybe they offer some sort of prize, deal or coupon, or maybe they’re just there to make someone laugh or smile. The point is, make it valuable for your followers.
  • Mobile-friendly – Always keep in mind most of your readers will be mobile users, so posts should be optimized for that environment. Don’t include gifs that won’t display properly on mobile, and consider adding in fun phone-friendly emojis where appropriate.

There’s no hard and fast formula for a great post, but these guidelines can help point you in the right direction. As you post more and more, you will see what your fans react best to, and that can guide posting strategies in the future. Be sure to stay in tune with your Facebook page’s analytics, too. Those will give you insight into your post performance as well.


Creating a Facebook Posting Schedule for Your Business

Setting up a posting calendar for your page is crucial if you want to ensure that 1) you’re posting regularly, consistently and without inundating your followers and 2) that you can align your back-end resources and workflows to make it happen.

The Ultimate Facebook Toolkit


My go-to planning tool is Google Calendar, as it allows for easy collaboration with team members and colleagues. At the beginning of each week, just add a calendar event for each Facebook post you have planned (allot for at least one post per day if possible), and input the details of the post in the description area.

On top of planning out your original posts, be sure to pencil in days that you will post curated content (carefully chosen content from outside resources that could be valuable to your customers).

If you are lucky enough to be a HubSpot user you can utilize the Calendar Tool to schedule all of your posts in advance to Facebook, LinkedIn, Twitter, and Google +. Instagram is coming in 2018!

Ultimate Facebook Toolkit


Allot some resources for advertising a post or two every week. Using Facebook’s Power Editor to create a properly targeted ad turns a post into its very own advertisement, allowing you to reach more potential customers in the process. Try to avoid the “Boost” button. Boosting allows Facebook to decide where your ad goes; don’t give up that control, take a few extra minutes and create a proper ad in the Power Editor. 


"Click here to Read our step-by-step guide for creating your first Facebook Ad"





Use Your Facebook Business Page Insights

In the admin area of your Facebook business page, you should be able to access your Insights, which give you data on your page’s performance, your posts, your followers and their demographics. There’s even an area that breaks down your busiest times of day. Use this information to improve your posting schedule and strategy, and tweak your efforts as you go.

ultimate facebook toolkit



Facebook Videos 101

This comprehensive blog post will give you step by step instruction on how to create, utilize, and harness the power of video for Facebook.

Topics Covered:
  • Getting Started
  • Optimizing Facebook Videos
  • Facebook Live
  • Facebook Video Tips

ultimate facebook toolkit


The Ultimate Facebook Toolkit show you with out a doubt that Facebook is a power house of a marketing tool for your business that can not be ignored. Take the time to do it right and you will be rewarded with business growth time and again. 

Want help with promoting your business on Facebook? Contact Outlet Creative Group today. We provide comprehensive Facebook Advertising for our clients starting at as little as $5/day. 


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