In our highly digitized world, where everyone’s constantly connected, plugged in and on the go, there’s no better marketing tool thebsite.
It lets customers connect with you anytime, anywhere and it makes learning about your brand—and connecting with it—not only easy but downright convenient.
But simply having a website isn’t enough. That old Field of Dreams adage “if you build it, they will come” just doesn’t ring true in the digital world, sadly.
Sure, having a website up is a start—and a necessary one if you want to stay competitive—but if you want that website to be found, to bring in qualified leads and to convert those leads into real, paying customers, then there’s actually a lot more work to be done.
Having a high-functioning, bottom-line boosting website requires work, both on-site and off. These five methods are particularly effective at getting your medspa serviecs found—and by the right people.
1. SEO for Med Spa Services
There are a few basic areas you need to optimize before you can expect search engines to bring any sort of traffic to your website and grow your med spa services. These are the:
- Meta descriptions
- Page titles
- Image tags and descriptions
If you use a content management system like HubSpot or WordPress, you will have built-in tools that make optimizing these areas a breeze. You’ll want to do a little keyword research first though; HubSpot includes a keyword research tool, so you can hone in on the best search terms for the products you offer and the audience you’re trying to reach.
Having a sitemap is also crucial to SEO, so make sure you have one (a current, up-to-date one!) at all times.
2. Why Blog About Your Med Spa Services?
It doesn’t matter what line of business you’re in, a blog can offer a huge boost to your med spa website traffic and the number of new customers/sales you get from it. What it boils down to is consistency. Blogging gives your website a constant flow of new content which, in turn, keeps search engines coming back for more. Their spiders crawl your pages more often, pick up on your new content, and index it for their search results and for users to see.
If you really want to get the most from your blogging efforts, be sure to work your keywords into the content you post. This will give them even more of an impact from an SEO standpoint.
Pro Tip: Blogs give Google more keywords to rank your med spa. Write for Google and educate your prospective clients. It's a win-win.
3. Social Media Grows Your Med Spa Services
Getting your med spa services on social media platforms like Facebook, Twitter and Instagram benefits you on so many levels. For one, it gives you yet another way to connect with customers. You can answer their questions, troubleshoot their issues or just provide them with valuable information that makes their lives or jobs easier. Learn how to create an Instagram profile for your med spa by clicking here.
Social sites also carry a lot of clout with search engines. If you post your blogs to Twitter, Facebook or another site, those are just another way search engines can see them and index them. If lots of people share, retweet or interact with those posts, that signals their importance, and Google will start to display them higher within its search rankings as a result.
Pro tip: Be sure to always fully complete your social profiles. Include a link to your website, add in your phone number and address, and try to use your keywords within your description if possible.
4. A Google My Business Page for Your Med Spa
You can’t expect Google to give you the No. 1 search result spot if you don’t even take the time to use its tools! A Google My Business page essentially puts you on the map with Google, and it also allows you to post content that can show up in other areas of search, too. Want to show up in Google Image searches? Add photos to your listing. Want your business to come up on a Google map? Add your address to your page.
You can also include a link to your website, which gives you a solid backlink and can help your rankings, and customers can start reviewing your business on Google. The higher your star rating climbs, the better ranked you’re likely to be.
Bing has a similar tool called “Bing Places for Business.” They’re both free and well worth the few minutes they take to set up.
5. A Yelp Profile for Your Med Spa Services
Search engines love sites that 1) have real, verified customer reviews and 2) are part of trusted, online directories. Yelp is considered both a review site and a directory in the eyes of search engines, so it’s a win-win on both ends of the spectrum.
Head to Yelp and claim your company listing, add in your details and contact info, and upload a few photos to complete the profile. Once you do, customers can start posting pictures, adding reviews and creating tips; that not only helps bring in more customers (as long as the reviews are good!), but they also mean better search rankings, too. Just be sure to engage with customers on the site and not just let your profile go stagnant. Thank them for reviewing, reply to any bad or questionable reviews, and update your info if anything changes.
There are other sites that can also benefit your brand and website similarly, including Yellow Pages, Merchant Circle and Citysearch.
Only the Beginning
If your med spa services are not bringing in the qualified leads you want, then you’ve probably overlooked one of these key areas. They mark the foundation for any proper online marketing strategy, and they can help you see more traffic, more leads and more sales as a result.