Marketing is all about video nowadays.
Brands are using bite-sized videos on Snapchat and Instagram to increase visibility, improve engagement and even clinch sales, and companies from all sorts of industries are leveraging video ads on YouTube, Hulu and other popular streaming services to expand their audiences.
It’s no wonder why, either.
Video has a way to transport a consumer – to excite them, to engage them and to make them feel a part of something. And with the rise of mobile devices and the shortening attention span of today’s youth (just 8 seconds, according to stats) videos are often the easiest and most digestible way to reach a target audience.
If you’re not on the video bandwagon with your brand just yet, it’s not too late to hop on. And the best place to start? That’d be good old Facebook.