We spend time researching what questions your potential patients are asking. We’ll use the information to ensure your pages are SEO-friendly, and optimized for converting your visitors into new patients. By writing for your customers first, and search engines second, we’ll not only get visitors to your custom medical website, but we’ll help them love the experience.
Some custom medical website design trends work against new patient conversion. But, we understand that you need a website to help generate new patients for your practice. We focus on design that attracts new patients and keeps your current clients delighted.
Attract – Convert – Close – Delight: We include landing pages, forms, and calls-to-action in all of our designs. These are the tools that transform a visitor to a new patient through focused and intentional work. By using best practices and logical sequences, we remove as much friction as possible for your prospective patients.
One of the keys to a successful, lead-generating website is that your site should provide a simple way to add and update content. We use two different, powerful pieces of technology depending on your needs. WordPress is one of the most economical ways to get the benefits of a Content Management System without the high price tag of a proprietary system. The interface is simple to use and is built to be very search-engine friendly. HubSpot’s COS is designed to work well for companies who want to leverage smart content, and other proprietary technology that HubSpot offers.
One of the most powerful tools for ongoing organic marketing for your website is an active blog. That’s why we include it in every one of our websites. With an integrated blog, you’ll have the resources you need to create fantastic ongoing content that will get new prospects coming to your website.
We help you tie together your social networks so your clietns can become promoters more easily. We will promote content that ties into your campaigns and ensures consistency across your brand. With each blog post, we’ll make sure that they’re easily shareable with easy-to-use social share buttons.
Because the mobile market is growing at an unbelievable rate, we will build your site to be optimized for phones and tablets. Instead of your clietns having to zoom in and scroll around, they’ll see a simple interface with a clear way to browse the site, which will allow them to be able to convert easily.